TeamAdam Mefford / Founder
Benjamin Ariff / Digital Media
Russel Singer / Content Research
Professional CollaboratorsMichele Lu Kumar / Priya PR
Alex Merino / Merino Yebri, LLP
Cynthia Harrington / Behavioral Economics Consultant
Tony DiZinno / Di Zinno Photo + Film
Board of AdvisorsDave Muyres / Johnson Controls
Sean Arian / EOS Consulting
David Lai / Hello Design
Creation StoryA lifelong interest in creativity led Adam Mefford to study Industrial Design at Art Center. While a student, he developed a sense of mission to elevate the role of designers in society, and especially in business.
He realized that designers must become well versed in the context of business as it applies to their contributions. It became clear that business benefits most when design is integral to the process, and the opportunity for this exists only at the start of new companies.
Entrepreneurship therefore became his focus. What are the human factors in the business equation, and what inspires people to give their best efforts and continue learning in order to design a successful organization? His answer came in the importance of drawing upon many perspectives to solve a problem and the role community can play in the evolution of an idea.
To this aim, Adam began building Currency to developing a network of talented people to support the success of his peers and their companies. The emblem depicts the sun and strength of the culture of Los Angeles, as well as the heart and passion it takes to make a living from one's dreams.
No problem can be solved from the same level of consciousness that created it.
— Albert Einstein